For a hotel company whose competitive advantage is based on high brand-name recognition,which of the following ways of serving an overseas market makes the most sense?
A) Franchising
B) Licensing
C) Exporting
D) Entering into a joint venture with a foreign company
E) Setting up a wholly owned subsidiary

Question

Quizplus · Accepted Answer

Franchising allows the hotel company to leverage its brand-name recognition by partnering with local operators who understand the market, while maintaining control over brand standards and benefiting from local expertise.

For a Hotel Company Whose Competitive Advantage Is Based on High