Small-scale entry into foreign markets can be advantageous because it allows a company to learn about a foreign market while simultaneously limiting the company's exposure to that market.

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Small-scale entry allows a company to test the waters in a foreign market and gain valuable knowledge and insights without risking too much financially or strategically. This approach can help a company develop a better understanding of local consumer preferences, market dynamics, and competitive landscape, which can inform its future expansion plans and product/service offerings. Additionally, small-scale entry can help a company build relationships with local partners, suppliers, and customers, which can be leveraged later on when expanding further into the market. However, it is worth noting that small-scale entry can also have its own challenges, such as regulatory hurdles, cultural differences, and limited economies of scale.

Small-Scale Entry into Foreign Markets Can Be Advantageous Because It