The connection between culture and competitive advantage has important implications for the choice of countries in which to locate production facilities and do business.

Question

Quizplus · Accepted Answer

Understanding the culture of a country can help a company gain a competitive advantage by adapting its products, services, and marketing strategies to fit the local culture. Therefore, culture is an important consideration when deciding on the location of production facilities and doing business in different countries.

The Connection Between Culture and Competitive Advantage Has Important Implications