In the administrative model of decision making, when the number of possible alternatives to a decision is so large that the manager cannot possibly evaluate all of them before making a decision, which of the following has occurred?
A) Satisficing
B) Bounded rationality
C) Brainstorming
D) Devil's advocacy

Question

Quizplus · Accepted Answer

March and Simon coined the term "bounded rationality" to describe the situation in which the number of alternatives a manager must identify is so great and the amount of information so vast that it is difficult for the manager to even come close to evaluating it all before making a decision.

In the Administrative Model of Decision Making, When the Number