When Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains, this is an example of ________.
A) synergy
B) focused differentiation strategy
C) diversification strategy
D) unrelated diversification strategy

Question

Quizplus · Accepted Answer

The way Procter & Gamble's disposable oral care products and hair care product divisions cooperate is a good example of the successful production of synergies. These divisions share the costs of procuring inputs such as paper and packaging, a joint sales force sells both products to retail outlets, and both products are shipped using the same distribution system.

When Procter & Gamble Uses the Same Distribution System to Deliver