Arrow Corp. attempts to gain a competitive advantage by driving down its production costs per unit below those of its competitors. Arrow is pursuing a(n) _______ strategy.
A) focused differentiation
B) low-cost
C) related diversification
D) unrelated diversification

Question

Quizplus · Accepted Answer

With a low-cost strategy, managers try to gain a competitive advantage by focusing the energy of all the organization's departments or functions on driving the company's costs down below the costs of its industry rivals.