CoreSol Ltd. gives one manager in each of three departments (marketing, engineering, and production) the responsibility of coordinating with each other to brainstorm new product ideas. The department managers can increase coordination by establishing ________.
A) horizontal integration
B) decentralization
C) a liaison role
D) vertical integration

Question

Quizplus · Accepted Answer

Managers can increase coordination among functions and divisions by establishing liaison roles. When the volume of contacts between two functions increases, one way to improve coordination is to give one manager in each function or division the responsibility for coordinating with the other.