In spite of face-to-face communication's having the highest information richness, managers should not always choose it because of the lack of ________.
A) instant feedback
B) a paper trail
C) formal conversations
D) sustained attention

Question

Quizplus · Accepted Answer

Because face-to-face communication is highest in information richness, you might think that it should always be the medium of choice for managers. This is not the case, however, because of the amount of time it takes and the lack of a paper or electronic trail resulting from it. For messages that are important, personal, or likely to be misunderstood, it is often well worth managers' time to use face-to-face communication and, if need be, supplement it with some form of written communication documenting the message.

In Spite of Face-To-Face Communication's Having the Highest Information Richness