Top management attempts to gain a competitive advantage by asking all of its managers to communicate with each other about how the organization can best respond to changing customer preferences. The organization is focusing primarily on ________.
A) responsiveness
B) efficiency
C) quality
D) cost control

Question

Quizplus · Accepted Answer

Good communication can help to increase responsiveness to customers. When the organizational members who are closest to customers are empowered to communicate customers' needs and desires to managers, managers are better able to respond to these needs. Managers, in turn, must communicate with other organizational members to determine how best to respond to changing customer preferences.

Top Management Attempts to Gain a Competitive Advantage by Asking