A technique that uses IT to develop an ongoing relationship with buyers to maximize the value an organization can deliver to them over time is ________.
A) customer relationship management
B) total quantity management
C) customer experience management
D) customer perception measurement

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time.

A Technique That Uses IT to Develop an Ongoing Relationship