While watching television, you can see how advertisers cunningly apply classical-conditioning principles to consumers by showing ads that pair something pleasant with a product in hope that you, the viewer, will experience those positive feelings toward the product.In this situation, the product is the
A)unconditioned response.
B)conditioned response.
C)unconditioned stimulus.
D)conditioned stimulus.

Question

Quizplus · Accepted Answer

The product is the conditioned stimulus because it is being paired with something pleasant (unconditioned stimulus) in the hopes that the viewer will eventually associate the product with those positive feelings (conditioned response).

While Watching Television, You Can See How Advertisers Cunningly Apply