In the context of cognition and emotion, Zajonc famously argued
A)for the primacy of thinking
B)that preferences need no inferences
C)that humans cognitively appraise themselves and their social circumstances
D)that cognitive activity is a precondition for emotion

Question

Quizplus · Accepted Answer

Zajonc argued that preferences can be formed without any conscious thinking or cognitive appraisals. In other words, emotions and preferences can be based on simple exposure or familiarity rather than cognitive evaluations. This is known as the mere-exposure effect.

In the Context of Cognition and Emotion, Zajonc Famously Argued