You are unlikely to say anything to someone using a cell phone in a restaurant if you believe cell phone use helps people manage their busy lives. Your belief reflects the __________ component of your attitude toward people using cell phones in restaurants.
A) Behavioral
B) Objective
C) Cognitive
D) Normative
E) Affective

Question

Quizplus · Accepted Answer

The cognitive component of attitude refers to a person's beliefs or thoughts about the attitude object. In this case, the person believes that cell phone use helps people manage their busy lives, which is a cognitive component of their attitude toward people using cell phones in restaurants. The behavioral component refers to a person's actions or behavior related to the attitude object, the normative component refers to social pressure or expectations related to the attitude object, and the affective component refers to a person's emotions or feelings related to the attitude object. The objective component is not a recognized component of attitude.

You Are Unlikely to Say Anything to Someone Using a Cell