Why is the demand for business products dependent ultimately on individual consumers?
A) Because individual consumers are larger than business customers
B) Because individuals within organizations purchase for personal consumption and consumers do not
C) Because business markets consume products in the process of making other products
D) Because the buyers of business products are the final consumers
E) Because of the emphasis on personal selling for business products

Question

Quizplus · Accepted Answer

Business markets consume products in the process of making other products. Ultimately, this process is driven by the demand of individual consumers for the final products that are made by businesses. Therefore, the demand for business products is dependent on the demand for the final products among individual consumers.

Why Is the Demand for Business Products Dependent Ultimately on Individual