In terms of the buying center,vertical dimensions refer to:
A) The probability of an outcome and the importance or cost associated with the outcome
B) The latitude that a buying center member has in choosing how to go about making the purchase
C) The degree to which purchasing tasks and roles are defined
D) The number of departments involved in making a decision
E) How many layers of management are involved

Question

Quizplus · Accepted Answer

Vertical dimensions in the context of a buying center refer to how many layers of management are involved in the decision-making process. This aspect highlights the hierarchical structure within the organization as it pertains to purchasing decisions.

In Terms of the Buying Center,vertical Dimensions Refer To