Role theory:
A) Enables us to examine markets for patterns in buying behavior
B) Describes behavior as a result of combined effects of organizational, individual, environmental, and market factors
C) States that buyers go through a choice process to arrive at decisions on how they will buy
D) Suggests that people behave within a set of norms of others due to the role in which they have been placed
E) Recognizes that extrinsic rewards are a function of the reward/measurement systems of the organization

Question

Quizplus · Accepted Answer

Role theory suggests that people behave within a set of norms of others due to the role in which they have been placed. It focuses on the influence that social roles have on behavior and decision-making.

Role Theory