In terms of the GE grid,which of the following is a market attractiveness determinant?
A) Company's image
B) Market share
C) Social environment
D) People resources
E) Company growth rate

Question

Quizplus · Accepted Answer

The GE/McKinsey Matrix evaluates business portfolio strategies by examining market attractiveness and business unit strength. Market attractiveness includes factors external to the firm, such as the social environment, which can influence the potential for growth and profitability in a given market.

In Terms of the GE Grid,which of the Following Is