Traditionally,when business marketers discussed their marketing communications budget,they meant their:
A) Sales budget
B) Advertising budget
C) Marketing budget
D) Public relations budget
E) Production budget

Question

Quizplus · Accepted Answer

Traditionally, when business marketers discussed their marketing communications budget, they were referring to their advertising budget. Advertising has been a longstanding and significant component of marketing communications that typically receives a substantial portion of the overall marketing budget.

Traditionally,when Business Marketers Discussed Their Marketing Communications Budget,they Meant Their