The Hierarchy-Of-Effects Model Focuses Upon Building a Synergistic Combination of Communication
The hierarchy-of-effects model focuses upon building a synergistic combination of communication equipment and assets.
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Q1: The best method for budgeting in order
Q2: One distinction that sets the objective-and-task method
Q4: In business markets,brands tend to be built
Q5: Integrated marketing communication aims to meet the
Q6: Personal selling allows messages to be "tailored"
Q7: Business customers do not like or use,any
Q8: IMC is strategic,two-way communication targeted to specific
Q9: In the business area,unlike the final consumer
Q10: A key goal for a communication strategy
Q11: The only action goal of interest to
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