Any attempt to evaluate advertising effectiveness must compare results to:
A) Recall
B) Objectives
C) CPM averages
D) Position
E) Reach

Question

Quizplus · Accepted Answer

Evaluating advertising effectiveness requires comparing the results to the objectives of the advertising campaign. Without clear objectives, it is impossible to determine how effective the advertising was in achieving its intended goals. Recall, CPM averages, position, and reach are all important metrics to consider but are not sufficient on their own to determine overall effectiveness.

Any Attempt to Evaluate Advertising Effectiveness Must Compare Results To