Dividing the cost of an ad's space by the number of readers,in thousands,yields:
A) CTR
B) CPM
C) CPI
D) CPA
E) CPC

Question

Quizplus · Accepted Answer

Dividing the cost of an ad's space by the number of readers, in thousands, yields CPM (Cost per Thousand Impressions). This is a common pricing model for online advertising, and it helps advertisers to understand the cost-effectiveness of their campaigns. The term "impressions" refers to the number of times the ad is displayed to users, so CPM indicates how much it costs to reach a thousand people with the ad.

Dividing the Cost of an Ad's Space by the Number