The planning and staging of an event in order to generate publicity is press agentry.

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Press agentry is a strategy used to create publicity for an event by planning and staging it in a way that attracts media attention. This can include using stunts, creating controversy, or inviting influential people to attend. The goal of press agentry is to generate as much media coverage as possible, which can help to increase brand awareness and drive sales.

The Planning and Staging of an Event in Order to Generate