The efficiency of advertising is usually determined by comparing inputs with outputs.
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Q3: The percentage of show audience that has
Q4: Advertising is especially effective in getting a
Q5: Unlike consumers,business buyers often make purchases based
Q6: Any premium used regularly by the recipient
Q7: One advantage of the net is that
Q9: Audience quality is more important than reach
Q10: Like other parts of the communications mix,trade
Q11: Horizontal shows have proven to be the
Q12: Public relations and publicity are essentially the
Q13: Unlike creative strategies used in the consumer
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