Direct mail is probably without match/in direct marketing with regard to all of the following advantages EXCEPT:
A) Personalization
B) Amplification of benefits
C) Forcefulness of the call to action
D) Capacity to allow dialogue
E) Vividness and detail
Correct Answer:
Verified
Q38: Under this lead strategy,responses are sought from
Q39: Direct marketers typically obtain lists from:
A) Brokers
B)
Q40: Identify the lead strategy that attempts to
Q41: Accounts that have stopped buying are called:
A)
Q42: Which of the following is NOT a
Q44: "Continuous" telemarketing programs are:
A) Part of a
Q45: Firms may favor in-house telemarketing in order
Q46: Outside telemarketing service bureaus allow a firm
Q47: A tight lead strategy may combine _
Q48: An important advantage offered by an in-house
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