It is illegal to use market segmentation as a pricing tool.

Question

Quizplus · Accepted Answer

Market segmentation can be used as a pricing tool as it allows companies to offer different prices to different customer groups based on their willingness to pay, demographics, or other factors. However, there are laws that prohibit discrimination based on certain protected characteristics such as race, gender, and age. It is important for companies to use market segmentation ethically and in compliance with these laws.

It Is Illegal to Use Market Segmentation as a Pricing