Once customers pay the switching costs required to change suppliers,it is very unlikely they will ever return to the original suppler.

Name: Once customers pay the switching costs required to change suppliers,it is very unlikely they will ever return to the original suppler.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Once customers have made the effort and investment to switch suppliers, they are less likely to go through that process again and return to their previous supplier. This is known as the "switching cost effect."

Once Customers Pay the Switching Costs Required to Change Suppliers,it