Gillette combines several technologies (e.g.,metallurgy,physiology,physics)to attain unparalleled success in the wet shaving industry.This is an example of their
A) tangible resources.
B) intangible resources.
C) organizational capabilities.
D) strong primary activities.

Question

Quizplus · Accepted Answer

Gillette's success is not solely based on their tangible resources (such as their physical products) or intangible resources (such as their brand image). Rather, it is the combination of various organizational capabilities (such as their expertise in metallurgy, physiology, and physics) that allow them to create superior products and achieve unparalleled success in their industry.

Gillette Combines Several Technologies (E