Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups, which strategic group is the smallest in terms of breadth of product line?
A)Ferrari, Lamborghini, Porsche
B)Toyota, Ford, General Motors, Chrysler, Honda, Nissan
C)Chery, Geely, Tata Motors
D)Mercedes, BMW

Question

Quizplus · Accepted Answer

Three firms, Zhejiang Geely Holding Company, Chery Automobile Company, and Tata Motors have introduced models that bring new meaning to the term subcompact. These have the lowest breadth of product line and are at the lowest price.

Referring to the Textbook Exhibit 2