Support value chain activities that involve excellent applications engineering support (technology development) and facilities that promote a positive firm image (firm infrastructure) characterize which generic strategy?
A)overall cost leadership
B)differentiation focus
C)differentiation
D)stuck-in-the middle

Question

Quizplus · Accepted Answer

Examples of value chain activities for differentiation include support value chain activities like excellent applications engineering support (technology development) and facilities that promote a positive firm image (firm infrastructure).

Support Value Chain Activities That Involve Excellent Applications Engineering Support