Many companies have a tight integration among their value-creating activities and have implemented just-in-time manufacturing. The textbook example of Atlas Door suggests that this is a competitive advantage, but it is easily imitated and therefore may not be sustainable in the long run.

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An argument could be made that much of the Atlas Door strategy relies on technologies that are rather well known and nonproprietary. Over time, a well-financed rival could imitate its strategy (via trial and error), achieve a tight integration among its value-creating activities, and implement a just-in-time manufacturing process.

Many Companies Have a Tight Integration Among Their Value-Creating Activities