The reason Dell lost its competitive advantage is that it focused too much on operational efficiency and not enough on innovations demanded by the changing market.

Question

Quizplus · Accepted Answer

Dell was a firm whose advantages in the marketplace seemed unassailable in the early 2000s. Cracks began to appear in 2007, and its competitive position has recently been severely eroded both by its traditional competitors and by an onslaught of firms selling tablets and other mobile devices. In short, Dell focused so much on operational efficiency and perfecting its direct model that it failed to deliver innovations that an increasingly sophisticated market demanded.

The Reason Dell Lost Its Competitive Advantage Is That It