The innovation process is often conceived of as a funnel because:
A) most innovative ideas become successful new products.
B) it decreases the amount of output achievable from a given quantity of labor and capital.
C) it increases the importance of production economies of scale.
D) there are many potential new product ideas and only a few make it through the development process.

Question

Quizplus · Accepted Answer

The innovation process is typically thought of as a funnel because there are usually many ideas for potential new products or innovations at the beginning, but as the ideas go through the development process, only a few ideas actually end up becoming successful new products. This means that the number of potential ideas is reduced, or "funneled down", into a smaller number of successful innovations.

The Innovation Process Is Often Conceived of as a Funnel