When users are comparing the value of a new technology to an existing technology,they are said to be using objective information when the comparison is based on:
A) anticipated technological benefits.
B) future prediction regarding the availability of complementary goods.
C) perceived installed base.
D) actual technological benefits.

Question

Quizplus · Accepted Answer

Objective information is based on actual technological benefits, which can be measured and compared between the existing and new technology. Anticipated technological benefits and future predictions regarding the availability of complementary goods are subjective and speculative, while perceived installed base may not accurately reflect the value of the technology itself.

When Users Are Comparing the Value of a New Technology