A delayed entry into a market with a new technology is preferred if:
A) support by complementary goods providers is high.
B) enabling technologies are less mature.
C) customer uncertainty is low.
D) the scope for improving over previous technologies is high.

Question

Quizplus · Accepted Answer

Delaying entry when enabling technologies are less mature allows a company to enter the market when these technologies have advanced, potentially reducing costs and improving product performance.

A Delayed Entry into a Market with a New Technology