If the aspects that customers have come to expect in a technology are difficult for competitors to imitate,being the technology leader will:
A) result in an inability to preemptively capture scarce assets.
B) enable it to yield sustained monopoly rents.
C) result in lower bargaining power over suppliers.
D) mean negligible research and development costs.

Question

Quizplus · Accepted Answer

Being the technology leader and having aspects that are difficult to imitate will enable a company to maintain a sustained competitive advantage and charge premium prices, resulting in sustained monopoly rents. This is a desirable outcome for the company.

If the Aspects That Customers Have Come to Expect in a Technology