Escalation of commitment is typically caused by a need to turn a poor decision into a winning decision.

Question

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Escalation of commitment occurs when a decision maker continues to invest resources (such as time, money, or effort) into a project, even though the project is no longer a good investment. This behavior is typically driven by a desire to turn a poor decision into a winning one, or to justify previous investments.

Escalation of Commitment Is Typically Caused by a Need to Turn