The B2B purchasing process is often shorter and less complicated than the consumer decision-making process.

Name: The B2B purchasing process is often shorter and less complicated than the consumer decision-making process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The B2B purchasing process is usually longer and more complex than the consumer decision-making process, as it involves multiple decision-makers, extensive research, and negotiations over price and terms.

The B2B Purchasing Process Is Often Shorter and Less Complicated