Which of the following can be said regarding buyers/customers for the business-to-business (B2B)market?
A)B2B buyers don't typically foster relationships with their customers.
B)Business marketers typically deal with far fewer buyers than consumer markets.
C)Buyers for the B2B market are larger in number than the B2C market.
D)B2B customers don't impact the firm's bottom line.
E)Because B2B markets have many customers,each individual customer is not as essential to the firm's success.

Question

Quizplus · Accepted Answer

Business marketers typically deal with far fewer buyers than consumer markets. B2B purchases often involve larger amounts of money and more complex decision making, so there are typically fewer buyers involved in the decision-making process.

Other answer choices are incorrect:
A) B2B buyers often foster relationships with their customers to ensure long-term partnerships.
C) Buyers for the B2B market are typically smaller in number than the B2C market.
D) B2B customers can have a significant impact on a firm's bottom line.
E) Each individual customer is essential to the success of a B2B firm, as they frequently make larger and more frequent purchases than individual consumers.

Which of the Following Can Be Said Regarding Buyers/customers for the Business-To-Business