The use of sensation and perception to influence consumer preferences and choice is the idea behind
A)selective distortion.
B)sensory marketing.
C)selective attention.
D)selective retention.

Question

Quizplus · Accepted Answer

Sensory marketing involves using sensory cues such as visuals, sounds, smells, tastes, and textures to influence consumer preferences and choice. Selective distortion, attention, and retention refer to cognitive processes where consumers selectively interpret, focus on, and remember information based on their existing beliefs and biases, but they do not directly involve sensory manipulation.

The Use of Sensation and Perception to Influence Consumer Preferences