Which type of product has a product life cycle curve that is a steep up-and-down curve because consumers rapidly adopt and then abandon the product?
A)high-learning products
B)slow-learning products
C)low-learning products
D)fashion products
E)fad products

Question

Quizplus · Accepted Answer

Fad products are characterized by a rapid rise in popularity followed by an equally rapid decline. Consumers quickly adopt the product but lose interest just as quickly, resulting in a steep up-and-down curve in the product's life cycle. Examples of fad products include fidget spinners, pet rocks, and other trendy novelties.

Which Type of Product Has a Product Life Cycle Curve