If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli,this is referred to as a
A)focus group.
B)concept test market.
C)prototype.
D)simulated test market.
E)trial test market.

Question

Quizplus · Accepted Answer

Building a mock shopping experience for participants to observe their response to marketing stimuli is referred to as a simulated test market. This approach allows firms to test the effectiveness of marketing strategies in a controlled environment before launching them on a larger scale. A focus group involves a small group of individuals providing feedback on a product or service, while a concept test market and prototype involve testing the feasibility and functionality of a product before it is launched. A trial test market involves launching a product in a limited geographic area to test its potential success on a larger scale.

If a Firm Builds a Mock Shopping Experience for Participants