Regarding positioning a product,when is competitive analysis most important?
A)when a product is unique compared to what other firms are offering
B)when competitors all appear to offer a similar good or service
C)when competitors all appear to offer lower priced options
D)when determining how to segment the market
E)when selecting a target market for a product

Question

Quizplus · Accepted Answer

Competitive analysis is most important when competitors all appear to offer a similar good or service. This is because it becomes crucial to identify the unique selling point (USP) or competitive advantage of the product and highlight it in the positioning strategy in order to differentiate it from competitors.

Regarding Positioning a Product,when Is Competitive Analysis Most Important