Carson has opened up a new sports bar/restaurant in town.He has determined that his market segments are (1)students from the nearby college campus, (2)families with small children,and (3)young adult males.Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales.The process of doing this is referred to as
A)marketing.
B)positioning.
C)repositioning.
D)targeting.
E)segmenting.

Question

Quizplus · Accepted Answer

This process is referred to as targeting, which involves selecting one or more segments to focus on and developing a marketing mix that appeals to those segments. By determining which segment will provide him with the best opportunity to maximize sales, Carson can focus his resources and efforts more effectively to attract and retain customers in that segment.

Carson Has Opened Up a New Sports Bar/restaurant in Town