According to the VALS framework,why different consumer groups exhibit different behaviors or why different consumer groups exhibit the same behaviors for different reasons is based on
A)lifestyle and income.
B)motivation and desire.
C)opinion and resources.
D)motivation and resources.
E)opinion and interests.

Question

Quizplus · Accepted Answer

The VALS framework categorizes consumers based on their motivation and resources, which explains why different consumer groups may exhibit different behaviors or the same behaviors for different reasons.

According to the VALS Framework,why Different Consumer Groups Exhibit Different