One of the most important sources of demographic information for marketers,which of the following provides free information on data such as how households are segmented by race,education,age,and occupation?
A) ACNielsen Company
B) the Social Security Administration
C) Consumer Reports
D) the U.S.Bureau of Labor Statistics
E) the U.S.Census Bureau
Correct Answer:
Verified
Q1: When it comes to criteria for segmenting
Q3: Marketers particularly target older Americans because
A)they tend
Q4: A defined in your text,market segmentation involves
Q5: To be effective,segmentation should create market segments
Q6: Which market segment criteria refers to the
Q7: An auto insurance company segmented its market
Q8: Market segments are
A)the two buying groups: those
Q9: When a firm is reasonably certain that
Q10: Read the following statements to select the
Q11: Which of the following is a demographic
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