Which of the following statements regarding monitoring a social brand is true?
A)Unless a firm has a website or is selling its product in some sort of online format,there is no need to monitor social network activity.
B)There are not very many social monitoring tools currently on the market,and the ones that are available tend to be expensive.
C)The social monitoring tools currently available on the market are difficult to set up.
D)Firms that use social monitoring tools are better prepared to facilitate an ongoing dialogue with customers to strengthen brand loyalty over time.
E)Most social network monitoring sites only allow monitoring of one particular platform.

Question

Quizplus · Accepted Answer

Monitoring social brand is essential to facilitate an ongoing dialogue with customers to strengthen brand loyalty over time. This helps firms to be aware of customer feedback, preferences, and complaints in real-time, which can be used to improve the product or service, customer experience, and overall brand image. Social monitoring tools are helpful in this regard.

Which of the Following Statements Regarding Monitoring a Social Brand