Assume that Microsoft and Sony both plan to introduce a new hand-held video game.Microsoft plans to use a heavily automated production process to produce its product while Sony plans to use a labor-intensive production process.The following revenue and cost relationships are provided:
Required:
(a)Compute the contribution margin per unit for each company.
(b)Prepare a contribution income statement for each company assuming each company sells 8,000 units.
(c)Compute each firm's net income if the number of units sold increases by 10%.
(d)Which firm will have more stable profits when sales change? Why?
Correct Answer:
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(a)Contribution margin...
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