Appeals to _____ demonstrate that the persuader understands the beliefs or past behaviors of similar others and presents arguments that make sense with these beliefs or behaviors.
A) consistency
B) effectiveness
C) appropriateness
D) consensus

Question

Quizplus · Accepted Answer

Appeals to consistency, also known as the principle of consistency, involve presenting arguments or information that align with the beliefs or past behaviors of the audience. By doing so, the persuader demonstrates an understanding of the audience's perspective and increases the likelihood that they will be receptive to the message. This is a common persuasion tactic used in advertising and marketing, where messages are often tailored to appeal to the target audience's values or interests.

Appeals to _____ Demonstrate That the Persuader Understands the Beliefs