Which of the following forecasting methodologies is considered a qualitative forecasting technique?
A)Simple moving average
B)Market research
C)Linear regression
D)Focus forecasting
E)Multiple regression

Question

Quizplus · Accepted Answer

Market research is a form of qualitative forecasting technique that involves analyzing customer preferences, attitudes, and behaviors through surveys, focus groups, and other methods. Methods like simple moving average, linear regression, and multiple regression are quantitative forecasting techniques, while focus forecasting is a hybrid approach that combines qualitative and quantitative methods.

Which of the Following Forecasting Methodologies Is Considered a Qualitative