Which of the following is a course of action suggested by Christopher Bartlett and Sumantra Ghoshal for firms from developing nations wishing to pursue a strategy of international expansion?
A)Building up financial resources to match those of the largest global competitors
B)Entering the markets simultaneously and on a large scale
C)Enter rapidly and exit at an equally rapid pace
D)Benchmarking and then differentiating themselves from early movers in global markets

Question

Quizplus · Accepted Answer

Bartlett and Ghoshal argue that companies based in developing nations should use the entry of foreign multinationals as an opportunity to learn from these competitors by benchmarking their operations and performance against them.Furthermore,they suggest the local company may be able to find ways to differentiate itself from a foreign multinational,for example,by focusing on market niches that the multinational ignores or is unable to serve effectively if it has a standardized global product offering.Having taken both these steps,the firm from a developing nation may then be able to pursue its own international expansion strategy.

Which of the Following Is a Course of Action Suggested